Questions hotel owners ask us
What is AEO?
Answer engine optimization means making your hotel easy for AI assistants to find, understand and trust, so they mention it when travellers ask for recommendations. It builds on SEO.
Can you guarantee ChatGPT will recommend my hotel?
No one can. We improve the things AI relies on and measure the change every month against your starting point.
How long does it take to see results?
Website and listing fixes start working quickly. AI visibility usually builds over months, not weeks. We show progress every month.
Do you take a commission on bookings?
No. A one-time setup and a fixed monthly retainer. No commission, ever.
We already have an agency. Can we still work with you?
Yes. We often work alongside a hotel's existing web developer or social media agency.
What's included in the free audit?
A visibility score out of 100, how often AI mentions your hotel, which hotels it recommends instead, which websites it relies on, what it gets wrong about you, and the top fixes, in order. It's based on Google's Gemini with Google Search grounding, and we ask each question several times because answers vary.
Which AI assistants do you check?
Google's Gemini, with Google Search grounding, today. Travellers also use ChatGPT, Perplexity and Claude. The work we do, such as accurate details, a clear website and coverage on trusted sites, isn't specific to one assistant, but we only report what we measure.
Do you build websites?
We fix and improve hotel websites and booking flows. When a site needs it, a full rebuild can be part of the setup.
Do you manage ad budgets?
We plan and run your campaigns. The ad budget itself is paid directly by you to Google or Meta.
Do you just post photos of our hotel?
No. Property content is one part of it. We also create discovery content that reaches people who don't know your hotel yet, and testimonial content from real guests that helps people decide.
Can you use our guests' photos and videos?
Only with the guest's permission. We help you collect and keep that permission properly.
Who owns the content and accounts?
You do. Your website, Google Business Profile, social media and ad accounts stay in your hotel's name, and content we create for you is yours once paid for.
Will this replace OTAs?
No, and it shouldn't. OTAs still bring you guests you wouldn't otherwise reach. The goal is to move part of your bookings, especially guests who already know your hotel, to your own website, where you keep the full amount.
Am I allowed to offer a lower price on my website than on OTAs?
In October 2022, the Competition Commission of India fined MakeMyTrip-Goibibo and directed it to remove the price and room-availability parity clauses in its hotel contracts with respect to other OTAs. That direction was about other OTAs, and the order was appealed, so it doesn't settle what your own contracts allow on your website. Check your current OTA contracts; we can help you design direct-only offers like free breakfast or late checkout if you'd rather keep the same price.
This is general information, not legal advice. Last reviewed: 3 October 2026.
Where do you work?
With hotels and resorts across India. We're based in Gurugram, Haryana.
How do we get started?
Book the free AI visibility audit on WhatsApp. We'll show you where your hotel stands, and if you'd like help, suggest a plan with a fixed scope.
Something else on your mind?
Ask us on WhatsApp