Social media management for hotels

Most hotel accounts post the same things: rooms, the pool, a plate of food, a sunset. That's catalogue content. It looks tidy, but it has two problems.

1. It only reaches people who already know you. It does nothing for the much bigger group who haven't heard of your hotel, or your destination, yet.
2. There's no strategy behind it. The account exists to "stay active". Posts feel random, the voice is generic, and nothing leads to an enquiry.

The result is a feed that looks busy but doesn't bring in new guests.

1. Understand

   We sit with you and learn the property properly: what makes it special, its story, who stays, why they choose you, what guests keep mentioning, and what you'd like to change.

2. Find the narrative

   We shape one clear story around your property and its destination, so everything we post feels like it comes from the same place, not from a template.

3. Build the strategy

   We turn that story into a plan: what to say, to whom, in which format, and what each post should lead to. Every piece of content has a job.

4. Create it with you

   We plan shoots with your team and use your people, your place and your guests. You approve everything before it goes out.

5. Publish and refine

   We post consistently, review results with you every month, and put more effort into what brings enquiries and bookings.

1. 1

   Discovery content

   For people who don't know you yet

   The destination, experiences, food, culture, wildlife, hidden gems and things to know before you go. It's interesting even to someone who has never heard of your hotel, and your hotel shows up as the natural place to stay. People don't search for a hotel they don't know exists. They get interested in a place first.

   Formats: Short reels, carousels, guides, "did you know" posts, local stories.

2. 2

   Property content

   For people comparing where to stay

   Your rooms, views, food, what's included and what makes you different, shown through your story rather than as a catalogue.

   Formats: Room and stay walkthroughs, a day at your hotel, what's included, who it's best for.

3. 3

   Testimonial content

   For people about to decide

   Real guest stories, reviews, photos and videos, and the moments guests talk about most. Always real, never invented, and always shared with permission.

   Formats: Guest video clips, review highlights, "what guests say", reposts of tagged stays.

4. Booking

Discovery brings new people in. Property content helps them choose. Testimonials give them the confidence to book. A feed with only property posts skips the first and last steps, which is why it can look active and still not grow.

Every post ends with one clear next step, such as a DM keyword, a link to book or a WhatsApp message, so interest turns into an enquiry.

• A discovery session with you, at your property wherever possible
• Your property's narrative and a written content strategy
• A monthly content plan across discovery, property and testimonial content
• Shoot planning and production days with your team, as scoped in your proposal
• Reels, carousels, stories and captions in your hotel's voice
• Publishing on a consistent schedule
• DM keyword flows that pass enquiries to WhatsApp or your booking page
• Collecting guest photos and videos, with their permission
• A monthly review and report with you

• You approve everything before it's published.
• We work alongside your team, including any photographer, videographer or agency you already use.
• Your account and content stay yours.

Not likes and followers alone. Every month we look at: new people reached through discovery content, profile visits, link clicks to your booking page, DM and WhatsApp enquiries, and bookings we can trace back to social media. We don't promise follower numbers or a number of bookings.